Category Archives: Identity/Branding

Stockland: Idea Garden

First Neon: Identity

Hillbilly Cider: Identity

Sustainability with Style

Sustainability with Style by our friend Lisa Heinze.

Buy your digital copy here

Green Building Council of Australia : Identity

Green Star is a voluntary environmental rating system
for buildings in Australia, New Zealand and South Africa. We were given the opportunity to redesign the identity which also included a rating icon system that helps identify the environmental attributes of new and refurbished buildings.

Gourmet Charcoal Chicken : Identity/Branding

Green Building Council of Australia : Identity/Branding

We have just completed a full brand refresh for the Green Building Council of Australia including a comprehensive style guide. We made the ‘amoeba’ shape in the logo a major focus in this new identity. Clouds and healthy environmental imagery was chosen to support the GBCA brand positioning ‘Building a sustainable future.’ An important aspect of our response to brief was advising the GBCA to invest time and focus on the creative for Powerpoint presentations as this is one of their biggest points of brand exposure. They agreed, took ownership and contributed greatly to the outcome.

Green Building Council of Australia : Identity/Branding

Congratulations GBCA in your 10th year of building a sustainable future!

Logo design and animation.

Treeworks : Identity

This visual identity was created for a Canberra based start-up arborists company, Treeworks. We were engaged from it’s inception to develop a complete visual identity including logo, style guide, website, vehicle livery and advertising. A key consideration was maximising online awareness through search engine optimisation and internet marketing. The results are currently being monitored and uptake to date is very positive.

Holmbrae : Identity

We created an identity for Hugh Wennerbom’s produce brand, Holmbrae, which included logo, stationery, transport livery, produce packaging and website.

National Library of Australia – Handwritten

Creative: Simon MacRae and Ian Wingrove
Creative Director: Ian Wingrove
Media:  –
Production: Orange Whip Films,
Director – Simon MacRae
& Producer – Alex Mooney
Medium: TV

National Library of Australia: Print and Digital Brand Campaign ‘Thinkers Wanted’, New Visual Identity

Green Cities 2012 Think: Identity

To get to the campaign idea, Think, we facilitated a collaborative workshop with Property Council of Australia and Green Building Council of Australia. This campaign ran over the next six months in various media, including social, digital and print. It also formed part of the staging and exhibition design at the conference.

Green Cities 2012 is the largest green building conference in the Asia-Pacific region and was held at the Sydney Convention and Exhibition 4 – 7 March 2012.

Alba : Identity

National Archives of Australia : Identity/Branding

We established a distinct brand positioning and identity for the National Archives. Through a complete brand review and collaborative workshops we developed the positioning of ‘Your story, our history’.“The National Archives is responsible for caring for the most significant records of the Australian Government. From dramatic events that shaped the nation to decisions that touched the lives of individual Australians, the records the National Archives holds are about people – from the ordinary to the famous.”

‘Your story, our history’ is expressed in every communication engaging the reader with a fact from the Archives collection. We developed an integrated identity across advertising, print collateral, signage, direct marketing, online, and exhibitions.

Dr Devora Lieberman : Identity

The Pharmacy Guild of Australia : Identity

Quality Care Pharmacy Program branding

Sam Whiteman : Identity

We created a new identity (born out of one of Sam’s art installations), direct mail catalogue, shop front and website to launch Sam Whiteman’s return to Australia after a long stint designing in New York. There he created one-off pieces of furniture and art for high-end clients such as Donna Karan. Sam’s work is very tongue-in-cheek. His two ranges, Low Life and Nature Boy, express the excess and opulence of underground indulgence with a focus on leather and timber materials.

To market his work in a unique way to a very discerning clientele we created a targeted DM campaign. This took the form of distinctive black and white tubes containing the magazine/catalogue – the oversized format reflecting the scale of his work. A shop front with a view through a locked door of a selection of his pieces and the main window used as a teaser/billboard for his website.

Sydney IVF : Identity

Sydney IVF really had no brand identity and very little awareness. After spending many hours talking to the client and patients we identified the twin brand pillars of caring and effectiveness of treatment, and developed the campaign, “No better chance, no greater care”. We took the core brand promise into a logo and corporate ID, print advertising, direct marketing, displays, collateral and online.