Category Archives: National Archives of Australia

National Archives of Australia : Identity/Branding

We established a distinct brand positioning and identity for the National Archives. Through a complete brand review and collaborative workshops we developed the positioning of ‘Your story, our history’.“The National Archives is responsible for caring for the most significant records of the Australian Government. From dramatic events that shaped the nation to decisions that touched the lives of individual Australians, the records the National Archives holds are about people – from the ordinary to the famous.”

‘Your story, our history’ is expressed in every communication engaging the reader with a fact from the Archives collection. We developed an integrated identity across advertising, print collateral, signage, direct marketing, online, and exhibitions.

National Archives of Australia : Digital

National Archives of Australia : Signage

National Archives of Australia : Print

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