Australian War Memorial, ANZAC Voices Exhibition

George Nelson

Exhibition identity and advertising campaign for the Powerhouse Museum Sydney.

Ben Quilty: After Afghanistan

Exhibition, catalogue and iPad application design.

Australian War Memorial, Remember me: the lost diggers of Vignacourt Exhibition

First Neon: Identity

First Neon: Website

Hillbilly Cider: Identity

Deacon Brands

A boutique sales and distribution agency website for contemporary international and national fashion brands.

Green Building Council of Australia : Identity

Green Star is a voluntary environmental rating system
for buildings in Australia, New Zealand and South Africa. We were given the opportunity to redesign the identity which also included a rating icon system that helps identify the environmental attributes of new and refurbished buildings.

Green Building Council of Australia : Identity/Branding

We have just completed a full brand refresh for the Green Building Council of Australia including a comprehensive style guide. We made the ‘amoeba’ shape in the logo a major focus in this new identity. Clouds and healthy environmental imagery was chosen to support the GBCA brand positioning ‘Building a sustainable future.’ An important aspect of our response to brief was advising the GBCA to invest time and focus on the creative for Powerpoint presentations as this is one of their biggest points of brand exposure. They agreed, took ownership and contributed greatly to the outcome.

National Library of Australia: Print and Digital Brand Campaign ‘Thinkers Wanted’, New Visual Identity

First Neon: Radical car

First Neon, one of Australia’s leading neon sign companies engaged us to design the livery for their ‘Radical’ an international one series race car. We wanted to get away from the traditional race car graphics – And yep we’ve had a drive!

National Archives of Australia : Identity/Branding

We established a distinct brand positioning and identity for the National Archives. Through a complete brand review and collaborative workshops we developed the positioning of ‘Your story, our history’.“The National Archives is responsible for caring for the most significant records of the Australian Government. From dramatic events that shaped the nation to decisions that touched the lives of individual Australians, the records the National Archives holds are about people – from the ordinary to the famous.”

‘Your story, our history’ is expressed in every communication engaging the reader with a fact from the Archives collection. We developed an integrated identity across advertising, print collateral, signage, direct marketing, online, and exhibitions.

Australian War Memorial, Sidney Nolan | The Gallipoli Series : Exhibition

Famed for his Ned Kelly paintings, we had the pleasure of working with Sidney Nolan’s lesser known, but equally important, Gallipoli series held by the Australian War Memorial. For the exhibition identity we featured four of Nolan’s most striking portraits of soldiers with graphics and typography chosen to convey a reverence and a level of refinement befitting works of such significance. Poignant quotes by Sidney Nolan were used throughout the exhibition to voice Nolan’s personal and public lament on Gallipoli. The colour palette was drawn from those predominant in the works – the dark red and brown of the battlefield and the soldier’s uniforms and the deep blue of the sea.

This exhibition was staged at the Australian War memorial for the second half of 2009 and is touring nationally at regional galleries throughout 2010.

Australian War Memorial, Sidney Nolan | The Gallipoli Series : Print


Campbelltown Arts Centre : Signage

The challenge for this project was that visitors didn’t know where to go to get to reception on entering the Arts Centre. We addressed this not through the traditional means of text, but through a clear visual cue of this arrow expressed in neon in an art installation style. Incorporated into this was a flat screen which offers up-to-date exhibition and activity information. The graphic language of this arrow was extended into the glass wall of the cafe.